Performance Marketing
Performance Marketing
Result-Driven Performance Marketing Services for Your Business
Performance marketing services make an inevitable part of digital marketing by targeting the audience that is filtered to match the products and services your business offers. Paid advertising provides a boost to your brand visibility, directs traffic to your website, and multiplies conversions and leads with outbound and inbound ads targeted at your potential customers. Witness the expertise of the best performance marketing agency in India that helps you propel your ROI towards your organisational goals.
Our Strategy
Tailored ads across appropriate channels that reach your target audience in line with your budget and goals; all easily measurable and optimised.
Search Engine Marketing
Enhance your brand visibility, click-through rates and conversions through SEM techniques, including PPC (Pay-Per-Click) marketing.
Social Media Marketing
By harnessing the power of social platforms, we help businesses connect, engage, and convert their target audience effectively.
Display Advertising
Leveraging a network of platforms, we show visually compelling ads to your target audience to maximise your brand’s exposure and drive conversions.
Video Marketing
We create compelling visual ads that resonate with your audience, driving awareness, engagement, and conversions.
App Installs/ Conversions
By driving app installs and boosting conversions through targeted strategies, we propel your app to the forefront of your audience's attention.
E-commerce Sales Campaigns
We craft dynamic and results-driven e-commerce sales campaigns custom-tailored to skyrocket your online store's revenue.
Reputation/ Brand Building
Campaigns designed to enhance brand reputation and bolster trust, credibility, and positive perception in the market.
Local Business Campaigns
We ensure your business stands out within your community and attracts valuable local customers through local business campaigns.
Customer Retention
We design marketing strategies to target the existing customer base and maintain a positive relationship with customers.
Why Performance Marketing Services?
ROI Measurement & Tracking
With performance marketing, we make tracking and measuring results relatively easy. Every time a user clicks on an ad or takes a necessary action, retailers get to know that the goals have been met. This makes the campaign’s ROI simple and helps retailers understand how much they should pay for their respective performance marketing campaigns.
KPIs for Performance
Key Performance Indicators (KPIs) play a major role in the brand’s capability to achieve its target. Regardless of whether the sellers seek to improve customer retention, retail sales, conversion rates, etc; performance marketing helps retailers target these metrics directly. Marketers work hard to deliver the best results with tangible business gains.
Extending Brand Presence
Performance marketing helps to increase brand reach as it gives retailers access to a more diverse audience than conventional advertising techniques. With a number of forms, performance marketing focuses on a highly targeted audience to open a brand up to new markets. Ads can be placed across a group of channels, which lets the retailers improve their potential reach.
Ways to Grow Revenue
With a versatile approach to digital marketing, we enable retailers to swiftly pivot to a different marketing channel when one doesn’t provide the expected results. This is highly advantageous as it means that the sellers need not continue to drain their budgets on advertising with ineffective tactics since there are many other trusted ways to grow revenue.
Quick & Expected Results
When merchants customise their spending to achieve specific goals, they can earn better results quickly. Also, since performance marketers have a great interest in achieving the best results, sellers can be assured that they get the most out of every dollar they spend on performance marketing campaigns.
User Targeting
By narrowing down the scope of marketing to a group of people, you can improve the quality of interaction and make the ads more refined. Audience targeting is effective and resourceful for creating improved conversions by leading businesses to the right people at the right time.
Performance Metrics That Measure Business Success
Marketing metrics offer support for improving the effectiveness of marketing campaigns. Are you eager to know the most important metrics we emphasise? Here we go!
Cost Per Click (CPC)
It is a key metric of performance marketing that shows whether you can save money on paid ads. It shows how much you spend when your ad gets clicked.
Cost Per Acquisition (CPA)
It is the amount you have to spend to gain a new customer. It can be campaign costs, sales calls, advertising, or anything that goes into the conversion process.
Cost Per Sale (CPS)
CPS is the cost that the advertiser pays for every conversion a campaign generates. A low CPS means you spend less to gain customers, which is profitable.
Cost Per Lead (CPL)
This is the money you invest to gain customers. Low CPL means consumers spend more on buying products than the firm spends on new customers.
Customer Lifetime Value (LTV)
It lets you analyse the amount to spend on marketing, i.e., the lifetime customer value. This is the overall revenue you can expect to get from each customer.
Return On Investment (ROI)
ROI is what you earn compared to the marketing costs. It lets you measure the degree to which marketing campaigns cater to overall revenue growth.
Our Process
As the top performance marketing company, we focus initially on defining the objectives of the campaign, which include aspects like sales, lead generation, website traffic, and an increase in brand awareness.
We perform keyword research to understand relevant search terms to run search campaigns. We also craft ad copies that align with the intent of the user search term. By understanding the target audience that is ideal for effective performance marketing, our marketers conduct research to analyse the demographics, interests and behaviour of the target audience.
Depending on the goals, target audience and chosen channels, our marketers build a comprehensive campaign plan and strategy. It covers understanding the messaging, creatives, KPIs (Key Performance Indicators), and budget allocation to track success. Our experts carefully manage budget allocation strategies for performance marketing services across different campaigns and channels.
Creatives are essential to performance marketing campaigns as they craft data-driven ad elements like copies and visuals to achieve goals such as higher clicks and conversions. With creatives, we A/B test variations, personalise content, and continuously iterate based on the results.
Performance marketing depends highly on data analysis to measure campaign success. Marketers monitor key metrics like Click-Through Rates (CTR), Conversion Rates, Cost Per Acquisition (CPA), Return On Investment (ROI), and various other key performance indicators.
We ensure that the campaigns run smoothly by closely monitoring them right from the initial stage. Being the highly chosen performance marketing agency in India, we carefully make initiatives aligned to your demands and launch performance marketing campaigns on the chosen platforms.
Remarketing is a strategic approach where marketers use the tactic to target users who have previously engaged with the brand. With the focus on these users, our efforts encourage them to re-engage and take the desired actions. Bringing back users who might have abandoned the purchase or left without taking action is also considered. By focusing on resources for these key audiences, marketers aim to increase efficiency and effectiveness in ad investments, thereby driving high returns on the expenditure.
By continuously monitoring the performance of campaigns, we make data-driven decisions to optimise elements such as ad copy, keywords, targeting, and bidding strategies. Through Conversion Rate Optimisation (CRO), we focus on improving the conversion rate of your landing pages or website. We also enable marketers to compare two versions of marketing assets to decide which one gets better results. This iterative methodology of testing and optimisation helps to make data-driven decisions, eventually leading to high-end campaign performance and improved ROI.
With regular reports, our performance marketing agency in India analyses the performance of the campaigns and initiates the review of key metrics such as click-through rates (CTR), conversion rates, ROI, cost per acquisition (CPA), etc. After campaign optimisation and achieving high ROI, we increase budgets, expand to new channels and target newer audience segments to scale the efforts.
Tools and Platforms
Platforms and integrations to setup, finetune and scale the campaigns
Partners for Growth & Beyond
Our business partnership with the most renowned providers has helped us take your marketing campaigns to the next level.
Meta
We’ve partnered with Meta to provide seamless performance and services tailored to suit the Meta platforms.
As a certified Google partner, we efficiently manage Google’s platforms to cater to your business’s success.
Industries We Serve
Retail
Discover transformative IT services in the digital era that drive seamless omnichannel experiences
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Healthcare
Innovative digital solutions that prioritize patient care to deliver exceptional medical services
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Education
Develop intuitive and immersive mobile applications that bring learning to the fingertips
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Food
Whisk your food business to new heights and satisfy food enthusiasts in the culinary landscape
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Financial
Stay ahead of the curve and harness our expertise to deliver customer-centric financial solutions
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Information Technology
Drive efficiency, innovation, and growth in the dynamic landscape of the information technology industry
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Fashion
Craft captivating narratives through visually stunning websites & immersive brand experiences
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Hospitality
Redefine hospitality with cutting-edge digital solutions, creating unforgettable experience and guest loyalty
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Corporate
Construct websites that exponentiate your business leads and inculcate trust
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Construction
Lay the foundation for your business with concrete technological & marketing solutions
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Media
Rise up to the tunes with immersive audiovisual experiences that keep your crowd entranced and coming back for more
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Real Estate
Empower real estate professionals with game-changing IT services that unlock untapped opportunities
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Automobile
Throttling up your digital presence to drive brand growth through industry-leading artistry
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Travel and Tourism
Take a tour around the globe with captivating website that elevate your brand presence to a next level
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Event Management
Bringing the immersive experience to you while leveraging next-gen technology for an unparalleled celebration
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Engineering Services
Manufacturing complex machinery with internet technology for future advancements and global challenges
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Manufacturing
Leverage agile digital solutions that streamline processes, foster innovation and thrust brand identity
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Non-Profit Organisation
Inspire positivity and empower changes in the community with technology that impact lives
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Beauty
Steal the red carpet with websites that captivate & branding that conquers the competition
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Electronics
Drive sales with tailored web traffic that supercharge your global brand recognition
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Entertainment
Amusive yet immersive web experiences combined with a roller coaster of features for an unforgettable online journey
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What Makes WAC Your Trusted Performance Marketing Partner ?
With a team of certified experts in marketing strategy, lead generation, digital marketing and revenue generation, we let you increase brand awareness, sales, site visits and conversion rates.
100+
Projects worked on across various industries
35+
Ads & Analytics platforms fueling the performance
25+
Experts providing consistently positive results
FAQ
Performance marketing generally refers to online marketing in which you pay for measurable conversions or actions such as leads, sales, clicks, etc. Paid advertising is a broader segment that includes TV, radio ads, or hoardings, where payment is not tied directly to the actions.
While every PPC campaign is a part of the performance marketing model of paying for measurable results, not all performance marketing uses the pay-per-click pricing option. The key difference is that performance marketing ties advertising costs directly to the expected consumer actions, instead of just impressions. PPC is one kind of performance marketing, but only a part of the larger approach.
The most effective channels can vary based on the industry and target audience. However, some of the highly performing channels are paid search (Google Ads), social media advertising (Facebook Ads, Instagram Ads, etc.), affiliate marketing, retargeting campaigns, LinkedIn ads, deep learning ad platforms like Criteo, and marketing automation tools like Netcore and WebEngage. With the support of an experienced performance agency, you can analyse your business to find the optimal mix of channels and platforms based on your goals, audience, and product/service offerings.
Performance marketing is not only important for short-term campaigns but works really well for long-term campaigns too. It depends on the business and the objectives the business needs to meet. Performance marketing is usually the right approach when you wish to achieve more conversions within a specific and short period of time.
Working with a specialised performance marketing agency is the right way to achieve short-term and long-term results for your business. With advanced tools to derive strategic insights, we have extensive expertise in delivering marketing campaigns that can enhance your ROI.
What you achieve from your campaigns determines your success. A proper analysis of the effectiveness of your PPC campaigns determines the success of your paid marketing strategy. Being a reputed performance marketing agency, we help you establish realistic KPIs right from the first meeting to tracking and goal completion. Whether your objective is to improve brand awareness or increase leads/ conversions, we collaborate with you to accomplish your goals.
For most channels, you can start to see the data flow within a few days after the campaign launch. However, achieving statistical significance and optimising the campaigns for efficient spending can usually take 4-8 weeks with data accumulation.
A performance marketing company determines the cost based on the number of channels and the marketing campaigns you wish to run with them. Being the leading performance marketing agency, we understand your requirements and put forward a proposal based on your discussion with our team.
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